Welcome to the Interviews to Inspire (I2I) series on MamaHeartsBaby. I, like so many social media mommies, have a vision of the personal and professional life I want for me and my family. It includes being a WAHM and using social media to make that happen. I’ve got a whole lot to learn so I’ll be approaching women in social media that inspire me. I’ll be sharing my interview with them here because that’s what social media is all about – connecting people and sharing knowledge. Hope this inspires you!
I’m so excited today to bring you a new interview with Candi Carter, creator of It’s Hip Hop Baby. I was lucky enough to receive a copy of their DVD and CD about two months ago. I’m a bit of a snob when it comes to the music and videos I let Dessa enjoy so I was skeptical. But It’s Hip Hop Baby did not disappoint! The beats are great and I even find myself bopping along to them. Dessa has serious jam sessions whenever we put this on.
Candi, inspired by her little boy, has created a fun and educational product which any household with little kids should have. I don’t say that lightly but I’ve never seen Dessa get so excited about watching a video or listening to music.
Read on to learn more about this innovative mom. Thank you, Candi, for taking time out of your busy schedule with your two little ones for sharing your thoughts.
Hip Hop is one of the most popular genres of music today. Why do you think no one ever thought to engage kids with the music everyone’s already listening to?
I THINK PEOPLE HAVE USED FOLK, ROCK AND OTHER POPULAR GENRE’S IN THE PAST, BUT WHEN I THOUGHT OF CREATING HIP HOP BABY A FEW YEARS BACK. NO ONE WAS USING HIP HOP TO TEACH AND ENTERTAIN TODDLERS. I SAW IT ON TELEVISION COMMERCIALS ALL THE TIME BUT NEVER IN CHILDREN’S PROGRAMMING. NOW HIP HOP MUSIC HAS BECOME SO POPULAR IT’S BEING USED EVERYWHERE.
Your son Emerson inspired you to launch your business. He was born with a speech disorder which makes it hard for him to learn new words. Like many a passionate mom, you got creative and found a unique way to help him communicate using music. Have you gotten any feedback from hospitals or children’s centers focused on working with children like your son who are seeing success with your program?
I ACTUALLY RECEIVED A FEW COMMENTS FROM PEOPLE WHO SAW THE DVD BEING USED AT HOSPITALS AND PARENTS OF CHILDREN WITH SPECIAL NEEDS WHO SAID THEIR CHILDREN SING, DANCE AND LEARN NEWS WORDS WATCHING THE DVD. ITS VERY GRATIFYING TO HEAR THAT FEEDBACK.
As a mompreneur, you’ve really embraced social media as a marketing tool. You’re active on Twitter, have your own YouTube channel that even offers interactive classes, run a blog and have even embraced the mommy blogger community. What has been the most surprising part about using social media for your business? Any tips for other mompreneurs looking to use social media in their business?
WE ARE AMAZED AT HOW QUICKLY MOMS ONLINE ARE LEARNING ABOUT IT’S HIP HOP, BABY! WE HAVE THOUSANDS OF MOMS FOLLOWING HIP HOP BABY ON TWITTER AND HUNDREDS OF PEOPLE JOINING THE MOVEMENT ON FACEBOOK, YOUTUBE AND OUR BLOG. IT’S A BLAST AND VERY EXCITING.
Your DVDs are high energy and full of movement to get families moving together. When it’s time to wind down, though, what are some of your favorite songs to relax to?
THERE ARE TWO SONGS ON THE CD THAT I ADORE. I LOVE THE ABC LULLABY…IT’S NICE AND SLOW AND RELAXING. I ALSO LOVE THE SCHOOL BUS SONG…IT HAS A COOL JAZZY HIP HOP BEAT.
It’s a big leap from being just mom singing about brushing your teeth and going potty to creating a video for kids across the country. How long did it take to develop the videos from idea to market? Where did you draw inspiration from?
IT’S TAKEN ME 2 1/2 YEARS TO GET THIS SERIES OFF THE GROUND. I GAIN MY INSPIRATION FROM EMERSON. JUST YESTERDAY I MADE UP A SONG ABOUT PEEING ON THE POTTY AND A PEANUT BUTTER SONG TO TEACH HIM THE WORD PEANUT BUTTER.
As a Latina mom raising a bilingual child, I have to ask – do you have any plans to do a bilingual version of your videos?
OUR NEXT PRODUCT LINE WILL BE GEARED TOWARD THE LATINO COMMUNITY. WE’RE VERY EXCITED ABOUT IT!
Sesame Street or Mister Rogers?
Hop on over to The Mami Diaries for your chance to win It’s Hip Hop Baby for your own kids!